New luxurious chocolate from ITC’s Fabelle


ITC Ltd’s Fabelle, acclaimed for redefining the Indian luxury chocolate segment, forayed into the FMCG chocolate segment in two formats, Fabelle Choco Deck and Fabelle Soft Centres in 2018. And in line with the chocolate makers’ endeavour to deliver one-of-a-kind chocolate experiences for Indian consumers and set trends with distinguished chocolate offerings, Fabelle has announced the launch of a unique and differentiated Fabelle Choco Deck Milk and Ruby Chocolate to delight chocolate connoisseurs.

This latest addition to Fabelle’s range of layered chocolate bars, Fabelle Choco Deck, is India’s first mass premium chocolate bar containing the new ruby chocolate. The product will be a befitting celebration of Valentine’s Day and will be available across the cities of Bengaluru, Mumbai, Delhi, Chennai, Hyderabad and Kolkata.

Fabelle Choco Deck Milk and Ruby Chocolate has been specially crafted with a layer of ruby chocolate between two layers of milk chocolate bringing together the mild fruity taste of ruby chocolate and the rich sweet taste of milk chocolate. The chocolate also contains almonds and crisps, which give it a crunchy texture that complements the smooth texture of the milk and ruby chocolate.

Fabelle was the first chocolate brand in India to introduce ruby chocolate in the form of Fabelle Ruby Gianduja under its hand-crafted luxury chocolates range in October 2018. After the product received an encouraging consumer response, especially during Valentine’s Day last year,the brand decided to extend the ruby chocolate experience to more consumers through its FMCG premium range.