Sid’s Farm revises the MRP of its milk by Rs.2/- due to rising input cost


Sid’s Farm, a premium D2C dairy brand based in Telangana, announced that it is revising the retail price of the A2 Buffalo Milk, Skim Milk and A2 Double Toned Buffalo Milk by INR 2/- per packet. The revised price of A2 Buffalo milk stands at INR 52/-, Skim Milk at INR 32/- and A2 Double Toned Buffalo Milk at INR 42/- per 500 ml packet. However, the cost of the A2 Desi Cow Milk has not been revised presently and is available for INR 75/- per half liter. As the premium dairy market gets more competitive and the prices of raw milk is increasing continuously with several appreciations in the past few months it is reflecting on every dairy brand revising their milk prices.


At Sid’s Farm the testing of milk is reserved as the most rigorous step and every can of milk gets tested daily. In any of the circumstances if a can of milk fails in even one of the 45 parameters tested for, it is duly excluded from the batch for delivery to the customers. Most importantly, among the 6,500+ tests that are conducted every day are the antibiotic tests. This process is followed to maintain the quality of delivering milk without a single trace of antibiotics every day for their consumers and their family; so that they do not have to consume antibiotics unknowingly.


Dr. Kishore Indukuri, Founder, Sid’s Farm said, “We at Sid’s Farm are proud to provide our customers with the highest quality dairy products. As the supplier of milk, paneer, ghee, curd and butter, we strive to offer the best products at an affordable price. Unfortunately, due to scarcity led rise in the prices of raw milk, we must increase the prices our milk by INR 2/-. We understand that this increase may be a slight burden on our customers; however, it is necessary to maintain our high quality standards and continue to meet the demands of the constantly evolving dairy market”. He further reiterated, “We are confident that our customers will recognize that this price increase is necessary in order to provide them with the same level of quality and service that they have come to expect from Sid’s Farm. We value our customers and their loyalty, and we will continue to work diligently to ensure that our product range remains one of the best in the market. We appreciate your understanding and we look forward to continuing to serve you with the same level of excellence that you have come to expect from us”.


In recent reports, the World Health Organization (WHO) had predicted that antimicrobial drug resistance (AMR) might become a huge issue across the globe. Even the Food Safety and Standards Authority of India (FSSAI) recently conducted a survey which showed that the majority of the milk samples tested contained antibiotics. Thus, Sid’s Farm is a torchbearer in this field of premium dairy products in ensuring that the milk they serve never carries any trace of antibiotics in it.