Simpli Namdhari’s Hosts ‘Chai and Charchalu’ with Actress Pranita Subhash to Promote Healthy Living
Simpli Namdhari’s, India's only 100% vegetarian omnichannel retailer, hosted its inaugural ‘Chai and Charchalu’ event with actress and fitness enthusiast, Pranita Subhash. The event was organized to honour the brand’s commitment to wellness and health. The meet and greet commenced at the Simpli Namdhari’s outlet in Banjara Hills, Hyderabad on August 26 at 11 am.
In the lead-up to the event, Simpli Namdhari’s also organised an exciting lucky draw contest. Customers who made purchases exceeding INR 3,999 became eligible for the draw, with lucky winners gaining VIP access to an exclusive meet-and-greet session with Pranita Subhash.
At the event, Simpli Namdhari’s also raised funds through the sale of the actress’ signed merchandise to support the NGO, Rainbow Homes in Hyderabad. The sale of the limited edition signed merchandise is on sale for a special price at the Banjara store for a week. After which, the proceedings will be donated to the NGO. Established in 1998, this NGO has been supporting and providing long-term care to underprivileged children without a home.
“The growing awareness around a wholesome lifestyle underscores the critical connection between well-being and the source and quality of one's food. The 'Chai and Charchalu' event aimed to spotlight the significance of opting for residue-free produce and fostering a sustainable food ecosystem. Pranita’s advocacy towards leading a healthy lifestyle has been inspiring to say the least and her presence also helped us raise proceeds for Rainbow Homes, a non-profit that we believe is uplifting the future of the country.” said Hema L, the Head of Brand Marketing at Simpli Namdhari’s
“For me as an actor, as a daughter of doctor parents, as someone into fitness, as a mom and in so many other ways, I’m very careful about what I eat. I want to make sure everyone in the family eats fresh, organic food. And that’s where the phrase “Choose Goodness” aligns with my personal lifestyle goals. I live close to the Simpli Namdhari’s store in Bengaluru and we get a lot of fruits, veggies, cheese and various items from there. It has always been my go-to when it comes to groceries or even having some fresh pizza from their live kitchen. So, it's not just in name – as someone who's been to the store and seen how fresh every item is, I can now confidently say that I choose goodness.” said Pranita Subhash, Actress.
As a testament to its commitment to healthy living, Simpli Namdhari’s has been actively promoting values such as residue-free farming, environmental cleanliness, and holistic well-being. A striking example of this commitment was the Yogathon held on International Yoga Day, involving more than a hundred participants in spreading the virtues of yoga and fitness. Correspondingly impactful, the brand orchestrated a walkathon on World Environment Day, drawing in over 300 participants. This endeavour fervently advocated for chemical-free products, residue-free farming, soil preservation, and the crucial cause of environmental conservation.