The Importance of Clean Labeling: Choosing Healthy FMCG Products
Mr. Sumit Chauhan, NPD Head, Pansari Group
In the world we are living today, convenience and instant gratification dominate our lives. Therefore, it is important to make sensible choices about the product we consume. The demand for processed foods and fast-moving consumer goods (FMCG) keeps rising which has subsequently become a concern about their impact on our very health. In this informative, we are going to talk precisely about clean labeling, the significance of clean labeling, and its pivotal role in enabling consumers to embrace healthier choices.
What comes to mind when you hear Clean Labeling?
As per the survey, when consumers were asked what they understand by clean label, 41% of consumers believed it is regarding food and drink whereas 59% were ignorant about it. Talking about the global ratio, 75% of consumers think this clean-label product means natural products. Let’s understand what it is actually about.
A clean label is simply a label on food that does not include such ingredients that may be perceived by the consumer as undesirable. Substances have a negative connotation like stating the presence of additives, preservatives, artificial colours, flavours, and other potentially harmful substances. A study conducted by the International Food Information Council Foundation (IFIC) revealed that 63% of consumers consider the ingredient list an important factor when purchasing food and beverages. Furthermore, 35% of consumers actively seek products with simplified ingredient lists, and 70% expressed interest in understanding the ingredients used in their favourite products.
Impact of Clean Labeling on Consumer Health
Clean labeling empowers consumers by equipping them with essential information regarding the products they choose to buy. By comprehensively understanding the ingredients present in a product, consumers are empowered to make well-informed decisions aligned with their health preferences, dietary requirements, and ethical values.
The labels help consumers identify and avoid potentially harmful ingredients such as artificial sweeteners, high-fructose corn syrup, trans fats, and excessive sodium. By avoiding these substances, consumers can reduce the risk of developing severe health issues such as obesity, diabetes, heart disease, and hypertension.
These labels establish a foundation of trust between consumers and manufacturers, as it showcases the commitment of FMCG companies toward consumer health and well-being. By offering transparent information regarding ingredients, companies demonstrate their dedication to providing accurate and reliable product labelling. This transparency cultivates a sense of trust and loyalty among consumers, who can rely on the integrity of the labelling. Moreover, it incentivizes manufacturers to prioritize the utilization of safe and high-quality ingredients, thereby facilitating positive transformations within the industry.
In response to the growing consumer demand for clean labelling, FMCG companies are taking action by reformulating their products. They are removing artificial additives, lowering sugar and sodium levels, and substituting synthetic ingredients with natural alternatives. Additionally, these companies are improving transparency by using clear and easily recognizable ingredient names on their packaging.
Stating on the significance of clean labeling, Mr.Sumit Chauhan, NPD Head, Pansari Group, the FMCG company, said, At Pansari Group, we are passionate about clean labeling and empowering the consumer, to make informed and healthy eating choices. Our commitment starts with meticulous sourcing practices, establishing direct relationships with farmers and manufacturers for traceability and fresh, seasonal ingredients. We prioritize organic and sustainable sourcing, collaborating with certified suppliers to ensure the highest quality and safety. Our products are free from artificial flavors, colors, and sweeteners and we guarantee they are GMO-free. Comprehensive information, including detailed nutritional facts, helps you make informed decisions about your dietary needs. We adhere strictly to regulatory guidelines, implementing robust quality management systems and practices for your safety and satisfaction.
With prestigious certifications like APEDA, FSSAI, and ISO, we stand behind the integrity of our products. Clean labeling is our responsibility, and we are dedicated to shaping a future where healthier options become the norm, accessible to all.”