Home-grown milkshake brand Keventers has launched an app-based premium milk delivery service called the Milk Co. The premium milk delivery service is initially targeted at consumers based in the Delhi-NCR region. The Milk Co. by Keventers will be a wholly-owned subsidiary of the brand and will be managed by the team internally, the company said. The app is available to download on IOS store and Google Playstore.
“With the launch of this vertical, Keventers is keen to capture 20 per cent of the premium milk market in Delhi/ NCR and to become one of the leading players in the segment by the end of this financial year,” it said in a statement.
Aman Arora, Managing Director, Keventers said, “The dairy industry in India is one the fastest growing segments and has been witnessing consistent growth of 6-8 per cent annually. For almost 100 years now, the Keventers brand has been synonymous with milk and with this new app-based milk delivery service, customers across Delhi/NCR will now have access to pure, unadulterated and nutritious premium milk.”
The company said the premium milk will be packaged in tamper-proof and recyclable milk bottles, which once opened cannot be sealed again. Once packaged, the premium milk will be delivered to consumers within a timeframe of nine hours ,the company added