The health and wellness trends in food industry nowadays have not been easily cashable by manufacturers. Particularly in the year 2013-14 food regulatory issues were worldwide discussed as a continuous debate by food scientists, law experts, clinicians and industry representatives in conferences and food journals. The food ingredients and additives, whether natural or nature friendly or synthetic, in general are now likely to be examined for the health and nutrition claim making status. However the natural trend is likely to persist in food trade because consumers increasingly prefer to buy a ‘preservative free’ or ‘natural’ labeled food article.
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