Prabhat Dairy, a milk and dairy products manufacturer, has signed a strategic alliance with Denmark-based DLG Group. The dairy manufacturer plans to foray into animal nutrition business.
The move is part of the company’s planned backward integration into the business. The DLG Group is into production of high-quality vitamin-mineral feeds and farm supplies. The company through strategic alliance will venture into cattle feed, nutrition supplements and animal genetics by launching a separate business. The move will help Prabhat Dairy to strengthen its production chain and build its association with farmers. The supply of superior quality animal nutrition products will help in increasing milk yield.
Prabhat Dairy has two manufacturing facilities — Navi Mumbai and Srirampur, Ahmednagar — and intends to double its general retail reach to two lakh stores by 2020. In 2018, the company started with two new packing stations at Solapur and Amravati, increasing the total number to four.