Home Article KEEPING UP WITH CONFECTIONERY DEMAND: HOW TO MAXIMISE PRODUCTIVITY WITH FLEXIBLE GUMMY...

KEEPING UP WITH CONFECTIONERY DEMAND: HOW TO MAXIMISE PRODUCTIVITY WITH FLEXIBLE GUMMY & JELLY PROCESSING TECHNOLOGY

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Gummy candies are truly unique. Typically a mixture of gelatine, sweeteners, flavourings, and colourings, gummies can be moulded into thousands of shapes, sizes and formats, making it one of the most versatile confections on the market. Since they were first developed, gummies and jellies have gained immense popularity around the world.

From novel texture claims, allergy-friendly options and active health claims, to make-your-own-kits, product innovation is rife in the confectionery market. The global jellies and gummies market is projected to post significant growth, reaching a CAGR of 4% between 2016 and 2022. Key consumer trends, such as reduced calorie and sugar intake and the adoption of nutritious eating habits and healthier lifestyles, are expected to be driving this growth. Among the innovative launches, chewable nutraceutical gummies are on the rise – between 2017 and 2021, the market is predicted to experience 2.7% year-on-year growth, as nutrition-conscious individuals look for a convenient way to consume the vitamins their bodies require. Meanwhile, jellies made from fruit pulp or juices, gluten and gelatin-free candies and organic options are emerging to cater to a wider variety of the global population.

As consumer demand grows, manufacturers must find innovative ways to stand out from the competition. They therefore need newer, smarter and more versatile gummy processing technology that can cater to these demands. Whatever the product, manufacturers require equipment that can provide them with advanced processing flexibility to create different product types and finishes and achieve optimum productivity.

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